Display and lighting truss is a natural backdrop for multimedia presentations. Music, lighting, projectors, monitors & screens, computer equipment, mixers…you name it can all be utilized with truss as the structural support or design element. Because truss is so strong, it has been used for decades on the stage for multimedia productions. Concerts obviously use it as the structure behind lighting effects and large multimedia graphics.
Lighting truss holding screens, lights, equipment on a stage.
Not only does it support multimedia equipment, but truss can be used in the overall design to add to the aesthetic behind the message. A large variety of shapes can be designed with truss for anything from simple frames to hold projection screens to huge monitor walls & multimedia gaming towers.
But truss goes beyond multimedia for presentation sake. Marketers utilize truss in all types of location marketing to help focus their marketing presentations in stores, football games, interactive displays and gaming. In fact anytime some piece of multimedia equipment needs to mount onto something for a presentation, truss is one of the main choices to consider. It can blend into the background using a variety of colors or become a part of the presentation. We have all seen truss used in a way that helps make multimedia presentations seem more dynamic and filled with energy. Just imagine a rock concert with the programmed multicolored lights creating dramatic effects or the ubiquitous giant screen showing the lead singer prancing around the stage.