Tradeshow Lighting 101
Have you ever noticed a trade show booth with lighting vs. without? Lighting can completely transform a space in the very simple and effective ways. With the addition of simple stem lighting you can drive traffic to your booth and bring the essential elements of your display area to light! There are so many decisions to be made when purchasing a trade show display that it can seem overwhelming. Here is a simplified guide on trade show lighting to help you pick the perfect lighting for your exhibit booth!
Rule of Thumb for Number of Lights
(2) – 150-200 Watt Halogens for every 10 ft
With halogen lights, less is more. For a 10’ display you only need two 150-200 watt halogen stem lights to light up the area. Any more lighting will blind the viewer. For every 10’ you will need to factor in two lights. Please consider that some venues do not allow high wattage halogens.
(2) – 15-18 Watt LEDs for every 10 ft.
LEDs are the latest in the lights. They are a greener solution that is power friendly and lower heat and a great alternative to halogens with comparative functionality. Use two 15-18 Watt LEDs such as the SL-3000 for every 10’ of “wall”.
(5) – 50-75 Watt Halogens for every 10 ft.
50-75 Watt Halogens aka “Las Vegas lights” are the most popular stem light because they can be used at any show without restriction. Another benefit of a smaller wattage is the ability to manipulate the lit area more. The downside is the quantity of lighting vs. a higher wattage halogen.
(5) – 6 Watt LEDs for every 10 ft.
Same rules as above but these are LEDs for a “greener” solution.
Suggested lights: SL-646
Simple Explanation of Watts and Voltage
What is a Watt?
Watts are the amount of light output (brightness).
What is Voltage?
Voltage is the amount of power to support the light.
Lumens are sometimes listed for LED brightness (See definition of Lumen via Wikipedia).
Typical Lighting for Most Displays
- Stem Lights (Pop-Up and Various Displays and Banner Stands) are the most popular and easy to use for of lighting in the trade show industry.
- “Green”, Low heat, and low wattage makes it power friendly and pass electrical and fire codes.
- Offers a beautiful white light, not yellowish like Halogen.
- Bulbs often come as one unit in the fixture.
- Clamps can be changed to accommodate various applications (wall mount, table mount, etc.)