Integrating iPad Stands into Your Presentation
Creating the perfect presentation is key to success at trade shows. This is why it is important to have all the right tools. While you may know that the iPad is a popular, multifaceted device, you may not realize the importance of the iPad stand. There are a few factors to keep in mind here.
The Benefits of iPad Stands
The biggest thing to keep in mind is that you will free up your hands with an iPad stand so you can use it for other aspects of the presentation. This could be as simple as pointing to what you are referencing when speaking. You will also find that this is an excellent technique for branding as you can have the stand customized specifically for your company. It is also important to keep in mind that this can help to increase no-pressure sales. There are many people that do not like to buy when they have a rep standing over them hounding them. However, if they can look at what you offer on their own time from your kiosk via the iPad, then they will be more inclined to buy.
The simple physicality of utilizing an iPad kiosk or stand vs. a computer with monitor is also a selling point. iPads are cost and space effective as are the components to integrate it into your exhibit booth display. Also, the scale of the iPad makes its physicality more personable and “hands on”. It is user-friendly, touchscreen integration.
How to Integrate This Into Trade Shows
The first thing you will want to consider is how you normally work your presentation at trade shows. You should assess how this has worked for you in the past. If you are not currently using any sort of tablet, then the first thing you should think about is why. This can be an excellent way to increase traffic to your booth, keep your sales team up to date and reduce paper and printing costs. One of the biggest reasons to use iPads is that it will allow you to give all the information to each and every prospect that comes to your booth, rather than worrying that a sales team member will forget something.
Start by thinking about how much of your presentation you can make digital and readily available at your customers. This could be a slide show presentation, a video or combination. You should also consider whether you will walk your customers through this or have them use the tablet on their own. There is no right or wrong answer, just simply which will work best for your industry. If you are unsure, it may be helpful to go to a trade show and examine how other similar industries are incorporating the tablets into their presentations.
Factors to Consider When Purchasing Your iPad Stand
The first thing you should think about is how you will customize the stand. You can do a simple display and while this is the most cost effective method, it will not draw as much attention. You should also consider the amount of space you have for transporting the stand and how easily the stand will break down. According to Trade Show Network, it can be a good idea to have a charging next to your stand. It is as simple as having two extra power strips, which are relatively inexpensive, especially for the return on investment they can offer. This can help attract extra people to your booth and then give them the opportunity to see your presentation while they charge their mobile devices.
When you are preparing for the trade show, it is important to know whether you will have internet/WIFI or not. This could be vital to your presentation and you do not want to find out at the last minute that this will not be available. If there will not be internet, then you can always use Mi-Fi, which can be another excellent way to bring more traffic to your booth. As long as you think about all the variables that can arise and plan accordingly, you will find the iPad and the stand to be an excellent investment for your shows.