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A Little Bit of History | Face-to-Face
In the digital age, where you can buy, sell, interact and do just about anything via computer, smartphone, or device of the like it is interesting to me that trade shows are still so popular. We are thankful for this of course, because it is at the core of our business but aside from that, [...]
Secret Messages In Famous Logos
You probably see these logos every day, but did you know that an number of famous corporate logos have hidden messages that pique the interest of your subconscious? More from MSN Tweet
Great News from IMTS for the Trade Show Industry
Some people look at the trade show industry as a leading indicator of the economy and the business sectors they represent. Recently, at the International Manufacturing Technology Show, there were record attendance levels in the neighborhood of 100,200. More from TSNN Tweet
How To Improve A Bad Day: 7 Ideas
It happens to all of us. We either wake up in a sour mood or something happens to turn our day into a bad experience. There is no real reason. It just happens. But it doesn’t have to be that way. Just because we are bombarded with negative reinforcement every day from a variety of [...]
Attendance at Chicago’s largest trade show up 4.4%
By Kathy Bergen Tribune reporter The biennial International Manufacturing Technology Show, historically the city’s largest trade show, is seeing a boost in attendance as it opened at McCormick Place Monday morning. The massive exhibition, which fills the entire convention hall and the city’s downtown hotels, has about 86,000 registered visitors, up 4.4 percent from 2010, [...]
5 Most Common Marketing Mistakes
Marketing like anything in business can be difficult without a plan. One of the most colorful business leaders out there today, T. Boone Pickens even said “a fool with a plan can beat a genius with no plan.” Geoffrey James writes about a few key mistakes that are easily avoided in marketing. …More from Inc.com [...]
30 Interesting Examples of Negative Space Logos
Logos can be clever, boring,hard to figure out and meaningless. Anyone that has ever had to struggle with making a decision on a new logo for their business understands the myriad of directions that can be taken. There is a technique that uses negative space, that I’ve always thought was cool and offers up dual [...]
How The Exhibit Dollar Is Spent: A Report By CEIR
The Center for Exhibition Industry Research recently reissued their 2007 report on exhibit dollars are spent. Anybody that exhibits at a trade show understands this but the CEIR report underscores how well business to business trade shows work in providing a marketing punch that other marketing methods fall short on. This means face to face [...]