August, 2012
5 Most Common Marketing Mistakes
Marketing like anything in business can be difficult without a plan. One of the most colorful business leaders out there today, T. Boone Pickens even said “a fool with a plan can beat a genius with no plan.” Geoffrey James writes about a few key mistakes that are easily avoided in marketing. …More from Inc.com [...]
30 Interesting Examples of Negative Space Logos
Logos can be clever, boring,hard to figure out and meaningless. Anyone that has ever had to struggle with making a decision on a new logo for their business understands the myriad of directions that can be taken. There is a technique that uses negative space, that I’ve always thought was cool and offers up dual [...]
“These are not the drones you seek.”
The largest robotics trade show in the nation, Unmanned Vehicle Systems International, is going on in Vegas this week with an appearance by Michael Huerta, of Federal Aviation Administration. The core topic is drones , of course. Aircraft drones or unmanned aerial vehicles come in a variety of shapes, sizes, and characteristics. The benefit of [...]
10 Tips for a Fabulous Workday
Starting off the day and making the most of it in a positive way is just as easy as making the day a bad one. Here are 10 ways to make your day as fabulous as possible! 1. Get positive input for the first 15 minutes of the day. 2. Make your work a part [...]
Thinking Outside the Box
A trade show’s typical modus operandi is geared towards attracting more business and sharing innovation. We exhibit at shows with these goals in mind, and we visit these shows with the intent of looking for that particular something. A trade show can be more than that though! The Outdoor Retailer is a great example of [...]
How The Exhibit Dollar Is Spent: A Report By CEIR
The Center for Exhibition Industry Research recently reissued their 2007 report on exhibit dollars are spent. Anybody that exhibits at a trade show understands this but the CEIR report underscores how well business to business trade shows work in providing a marketing punch that other marketing methods fall short on. This means face to face [...]
Innovate the Trade Show Experience
In the exhibiting industry, we hear over and over the importance of innovating and making connections before, during and after the trade show. Also, once you have someone in your exhibit booth, it is important to actually listen to what is being said. This uncovers opportunities to help a client solve a problem or uncover [...]
How To Find Trade Shows
Trade shows are a great way to get new business, reconnect with existing customers, launch new products and develop new business relationships. Finding the right show for your company or organization can be a challenge. Fortunately, there are some terrific resources out there to help. Trade Show News Network offers a free search of trade [...]