You have been put in charge of your company’s first big trade show, now what? Almost every industry participates in some type of trade show each year in order to display their products or services. Companies also participate as attendees to make purchases, learn about new products and network for their business.
Let’s explore the first fun task of being in charge of your Company’s trade show: Planning the display!
There are several factors that need to be considered and most companies need guidance in this area, as it is not their expertise. Below is a checklist of basic questions to ask yourself when preparing your trade show display.
What display should you choose and what should you consider?
- What is your budget? This can be very important when your budget is limited, but you need to make a big splash at your trade show. But don’t worry! There are plenty of ways to make your company look great on a tight budget. Consider that your display is a way to attract new customers. What is the value of each customer to your bottom line in the short and long term? Sometimes the value of attracting a single customer is high enough to give you a nice return on your investment. Other companies might require quite a number of new customers to make it worthwhile. This is just one area to look at.
You should also consider your opportunity costs. What is the cost of not exhibiting effectively or skipping the show altogether. Are your best customers attending? Is everyone in your industry going to be there? The point is to weigh the budget by considering not just the cost of your display exhibit, but how it will benefit your company’s bottom line.
- What type of trade show display should you buy? You have more options for exhibits today than any other time before. Over recent years, prices for portables have dropped dramatically, but the rule of thumb that “you get what you pay for” generally holds up for exhibit purchases. Look for quality products sold by quality suppliers and you can’t go wrong.
Buy for flexibility. If you are planning on using one display for multiple shows, there are modular systems that look modern and high end which allow you to adjust the size or change out graphics. You can also add various accessories depending on the need such as counters, lighting, monitor mounts, shelves or slat wall. You may find that you need more than one unit or type of display because several important trade shows, conferences or events in the industries you serve may take place at the same time. Not only should you consider at flexibility, but you should also look at utility.
Do you need to display products, close sales, offer seating, hang monitors, offer entertainment, have room for speakers and an audience? Whatever the “nuts & bolts” needs you have, this has to be planned into your display and exhibit space and may dictate the type of display you use.
Combine all of this into your display choice. You may find that you primarily exhibit at one major event a year and a simple graphic wall will suffice. In this case you have a full range of choices such as pop up displays, fabric tension walls, hybrids and truss exhibits. You may also find that you need more options, a larger size and modularity. In this case, a custom modular display might be a good choice for you.
In finalizing the exhibit design, do you feel that your display encompasses your company’s culture or message? For example, if you are high tech company, perhaps your display should be cutting edge with up to date technology, modern modular hardware and eye catching graphics. Maybe your message is that you are a “Green Company.” There are a lot products that are made from recycled materials that can be used effectively to hammer this point home.
- How will my items ship?
This is very important to know because of deadlines and show rules that plague the trade show industry. There are certain cut off dates for getting your display to the venue, getting it to your booth and setting it up. You are at the mercy of the show. Obviously, if your display is small enough to carry or roll in with a case(s), your show may let you bring it to your booth yourself for set up. In this case, you can either ship it to show services or even to your hotel room.
If your display is crated, then you have to get it to show services within a specified date range so it can be delivered to your booth on set up day. Our advice is to plan way ahead of schedule. Order your display with plenty of time to get it to the show. Last minute orders and next day shipping can cost tons of money and make your life miserable before the show. You also open your company up to the risk of not having an incomplete display for an important show or worst yet, no display at all. You don’t want attendees to judge your company by greeting them in an empty booth because you waited until the last minute to finalize your display and the freight company missed your delivery date.
- How many people will it take to install my Trade show Booth? Set up can be easy or hard depending on the venue. Some require union labor; others let you do it yourself. Many portable displays can be set up by a single person, while more complex exhibits require a team of professionals to assemble what seems like a small building in a matter of a few hours. A large percentage of display exhibits fall in between the two extremes. Most exhibitors who rent a 10’x10’ space are utilizing portable displays that pack up in a few cases for easy set up.
- Do I need Podiums for speakers? Are you doing a demo or just need a “meet & greet” area to scan badges and hand out brochures? Make sure you have the right amount of space and furniture to do an effective job. There is nothing like having to demonstrate your company’s new product without enough room to see anything. A little planning goes a long way.
- Do I need literature holders for brochures? The short answer is yes. Some attendees will want to take your brochures as a reference or to sort out the products they are actually interested in buying. If you scan badges and plan on sending out brochures after the trade show, take notes so you can send them in a personalized way, reminding the attendee what you discussed. Also, have a plan for getting them out quickly. Don’t wait weeks or months after the show to send your follow up mailings. People lose interest after a certain amount of time.
- Where will your trade show be held? There are venues in all 50 states and most of the countries of the world. In the U.S. there are many large convention centers (Top 25) and a slew of medium to small sized venues including hotels and casinos. Wherever your show takes place, learn all of the rules they have for exhibit deliveries, set up dates, labor and so on. Most will have a guide that covers everything you need to know. When in doubt, call show services. Also find out if the hotel and convention hall are at the same hotel. This can make your life easier by being in close proximity to the show.
- What size booth do you need (10 x10, 10 x20, 20×20)? This depends on what you want to do with the space. Do you need a demo area, conference area, large graphical display, are you displaying products, selling items. What kind of impact are you going for? In exhibiting, size can matter, especially if it’s the difference between an island booth and an inline 10’x10’ booth. The small booths can get lost in the long line of same-sized-booths where islands kind of stand alone in a sea of carpet!
- Where will your booth be located? Very important. Get advice from show services in regards to attendee traffic. Look for potential hubs of activity near stages, food areas or large open spaces at entrances and exits with maximum visibility. Again, island booths stand out more than inline booths, but research shows that many attendees will wind their way around to visit all of the aisles. So all isn’t lost if your budget requires you to go inline, just make sure you have an attention grabbing display!
- Will the space require overhead signage in order to be easily located? Overhead signage is great for not only attracting attention but making sure you are found by attendees who already know you, who could be your existing customers or prospects. Check with show services to see if an overhead sign is approved for your booth type.
- Where will my items be delivered? If you are in a time crunch and the display you are using is small enough (Pop up display or banner stand for example) for you to carry or roll in then you have the option of shipping to your hotel. This is a huge inconvenience if you are not staying at or near your venue because you still have to get it there by foot, car or taxi. Chances are you will have your display shipped to the advanced warehouse (watch the dates) for storage until set up day.
- Does the Venue provide shipping labels for direct and advanced shipping? Most major shows will give you labels that have all the information for a freight company to get your display to your booth whether it is crated or in cases. If not, pay close attention to shipping dates and addresses where your display needs to go for ultimate delivery to your booth.
- What does the exhibit floor look like? Do I need to purchase a floor for aesthetic and or comfort reasons? There are several reasons to use your own floor in your exhibit booth. For one thing, you are in more control of the design and can bring in custom trade show flooring utilizing textures, materials, graphics and colors. We have seen flooring disasters because of pattern and color clashes with existing flooring and carpet. When you use flooring that coordinates your exhibit, the flooring can “frame” your whole area, separating you from the rest of the exhibitors. Also, your floor choice can protect your feet at the show if it has anti-fatigue properties which cushion your feet and joints, helping to avoid getting worn out too soon. Let’s face it, if you’re going to be on your feet for hours on the exhibit floor, manning your booth, you should make it as comfortable as possible!
- What do you want your display to accomplish? Do you want to attract new customers? Remind existing customers that you are still here? Launch new products or services? Network in your industry? Rebrand your company or products? All of these ideas are valid and you should make your plans around the ones you find important for your company. For example, you may want to organize an after show private party for important customers as a way to say thank you for their business. If your trade show has a stage with events and entertainment taking place, try to become a part of it with your product launch by supplying some of the entertainment in the form of a magician or music. Back in the booth, everything included should be moving your exhibit goals forward.. the display, the message, the tone, clothing, brochures, etc.
Trade Show Extras:
- Have “giveaways” to hand out such as logo pens, t-shirts, mugs, note pads, tote bags, water, food.. the list can go on and on! Hand out giveaways that are fun and creative. For example, we visited an exhibit that had a photo booth that allowed 1-4 people to sit in it and receive four different pictures in one strip of film. (Just like they have at fairs and shopping malls)
Creating the perfect presentation is key to success at trade shows. This is why it is important to have all the right tools. While you may know that the iPad is a popular, multifaceted device, you may not realize the importance of the iPad stand. There are a few factors to keep in mind here.
The Benefits of iPad Stands
The biggest thing to keep in mind is that you will free up your hands with an iPad stand so you can use it for other aspects of the presentation. This could be as simple as pointing to what you are referencing when speaking. You will also find that this is an excellent technique for branding as you can have the stand customized specifically for your company. It is also important to keep in mind that this can help to increase no-pressure sales. There are many people that do not like to buy when they have a rep standing over them hounding them. However, if they can look at what you offer on their own time from your kiosk via the iPad, then they will be more inclined to buy.
The simple physicality of utilizing an iPad kiosk or stand vs. a computer with monitor is also a selling point. iPads are cost and space effective as are the components to integrate it into your exhibit booth display. Also, the scale of the iPad makes its physicality more personable and “hands on”. It is user-friendly, touchscreen integration.
How to Integrate This Into Trade Shows
The first thing you will want to consider is how you normally work your presentation at trade shows. You should assess how this has worked for you in the past. If you are not currently using any sort of tablet, then the first thing you should think about is why. This can be an excellent way to increase traffic to your booth, keep your sales team up to date and reduce paper and printing costs. One of the biggest reasons to use iPads is that it will allow you to give all the information to each and every prospect that comes to your booth, rather than worrying that a sales team member will forget something.
Start by thinking about how much of your presentation you can make digital and readily available at your customers. This could be a slide show presentation, a video or combination. You should also consider whether you will walk your customers through this or have them use the tablet on their own. There is no right or wrong answer, just simply which will work best for your industry. If you are unsure, it may be helpful to go to a trade show and examine how other similar industries are incorporating the tablets into their presentations.
Factors to Consider When Purchasing Your iPad Stand
The first thing you should think about is how you will customize the stand. You can do a simple display and while this is the most cost effective method, it will not draw as much attention. You should also consider the amount of space you have for transporting the stand and how easily the stand will break down. According to Trade Show Network, it can be a good idea to have a charging next to your stand. It is as simple as having two extra power strips, which are relatively inexpensive, especially for the return on investment they can offer. This can help attract extra people to your booth and then give them the opportunity to see your presentation while they charge their mobile devices.
When you are preparing for the trade show, it is important to know whether you will have internet/WIFI or not. This could be vital to your presentation and you do not want to find out at the last minute that this will not be available. If there will not be internet, then you can always use Mi-Fi, which can be another excellent way to bring more traffic to your booth. As long as you think about all the variables that can arise and plan accordingly, you will find the iPad and the stand to be an excellent investment for your shows.
The Director’s chair has been around for ages. The simple side by side fold and scissor hardware design with a simple canvas seat and back has origins as far back as the 15th century! Case in point, these guys from Civil War times taking a breather:
The modern American style version was designed by the Gold Medal American Company in 1892 and won best excellence in casual furniture design at the 1893 World’s Fair Columbian Exposition in Chicago (See Wikipedia). Since then, these chairs and variations of them have remained popular all over the world because of their inherent ease of use, versatility, and clean, simplistic aesthetics. Camelback Displays offers the entire Gold Medal directors chair line, which remains the most popular of its kind due to quality of workmanship and more.
The classic Directors Chair is constructed of wood and canvas, however the styles have respectively branched out into other materials such as aluminum, variant woods, hard plastics and so on. Varying heights and stylized legs as well as different colors and wood finishes make this piece more dynamic than ever. While canvas is traditionally durable and versatile, many chairs come with other seats and backs including sturdy outdoor nylons, chic leather, and just about any fabric you can think of that could support the weight of a person. Canvas seats and backs can also be customized with names, logos and images via embroidery, silkscreening, and heat transfer processing depending on a persons needs.
All of these options make this simple furniture piece a perfect fit for just about anywhere whether it be trade shows, expos, the movie set (of course), make up counters, dining rooms, professional and home bars, children’s playrooms or study areas, beach houses, tailgating parties, sports events, and more. We thought it might be fun to give you some visual examples of the versatility of directors chairs so we played around in pinterest and created a Directors Chair Ideas and Lookbook for your viewing pleasure.
To make your purchase simple feel free to explore or Director Chairs Buyers Guide as well to find the perfect match for your seatng needs.
Camelback Displays has every trade show product imaginable and a variety of choices within each product category! It can sometimes be overwhelming to know what to choose or where to start. I was curious to see what some of the go-to products were from the Camelback team on their favorite go-to products and what they enjoy selling and here are some of their top picks! A fresh perspective is always fun. There are definitely some good pointers on elements of your trade show booth to consider from our experts. Go team!
EZ6 Modular Truss
My favorite product is our EZ6 modular truss and it is my go to product when a customer wants truss. I love the visual impact and versatility of truss in general, and EZ6 makes designing and putting together truss super easy (hence, EZ-haha) because there are no vertexes or junctions to worry about and it can be reconfigured over time as the customer’s booth changes and grows. I like that you can choose from a spectrum of powder coat colors at no additional charge and add graphics, and a ton of accessories like monitor mounts and shelving. It also packs into shipping cases and freight tubs vs. larger truss having to be palleted. The truss sections are also set lengths so there is very little confusion with set-up because there aren’t that many different pieces. Truss can be intimidating to put together and this EZ6 style, seems less intimidating that other more basic display systems and will last a lot longer. - Heather, Marketing
Graphic Design Work
My favorite product to sell to our customers is actually Graphic Design Work. Selling the customer design work actually allows you to be involved in the creative process by offering the customer suggestions on what will and will not work on the displays or products that they are purchasing. You can build an entire booth and brand(or re brand) a company just by having the right design. Design not only includes getting the right colors , pictures and text but is also making sure that a message is communicated to the audience that will be viewing the product. Design is my favorite product because the possibilities are endless! - Kimberly, VP Sales
Skybox Hanging Displays
My favorite product we sell is the Skybox Hanging Displays, these are great for the customer who is looking to draw attention to their booth from all areas of the trade show floor. They have a bunch of options as far as shape and size and they are economical and can be produced quickly. The Hanging Displays never disappoint when you are looking for something that calls people to your booth. - Amber, Senior Sales
Trade Show Flooring
My favorite product is flooring, not any one in particular. With the many color and design options, flooring “dresses up” the booth, makes the display “pop” and makes the whole space look pulled together. To me it is like putting on jewelry with a nice outfit! - Debbie, Sales
Printed Canopy Tents
My favorite item to sell is our printed tent canopies. With our selection of canopies you are able to place your message higher than the rest when showing at the farmers market, festivals, company picnics or just your usual “Tent Sale”. Your branding is now higher than the competitions’, allowing customers to pick you out of the crowd. Add some teardrop banners to it and you are in business! They are also great for tailgating! - Travis, Sales Manager
Custom Inflatable Displays
For me, I’m a huge fan of our new Custom Inflatable Displays. It’s the customization of the product that really draws to it. The majority of other “customizable” products you see tend to mean different sizes, accessories, colors, etc. “Customization”, here, means anything in your head can be created from scratch to your exact specs.
One of the great things with them is the wide array of possible customers for them. While smaller ones can be used at a trade show, larger units draw storefront customers. Essentially, anyone with a physical location anywhere is a potential client with them. – Charlie, - Web/Graphic Designer
EZ Tube Displays (This one is really popular!)
My favorite products are EZ Tube Displays. This product is high quality at a low price. They are easy to assemble, they can be put together in minutes by a single person. We can meet nearly any deadline without adding stress on the client or our production facility. We can easily change out graphics at a low price too! They are the perfect accent to any booth. These are overall an awesome and gorgeous display for anyone. The coolest feature is that they can be created double sided. Some insurance companies have a second “sister company” for claims and service, they can use one side for one company and the other side for the other, its truly a one stop shop! - Michelle, Sales
My favorite product is our EZ Tube System. When customer are looking for a Backwall, a common denominator is the tight budget. The Ez Tube system is very affordable. They are easy to set up, super lightweight, and elegant. Production time is super-fast as well! - Euriz, Web/Graphic Designer
Through the years I have learned what it takes to stand out from the rest at a trade show. To me an easy and effective way is with light. The absence or presence of some lighting can make or break your trade show booth. I like our entire catalog of backlit displays! Light and color bring more attention to your booth or area. It surprises me that we don’t sell more of these. The price is higher but if it makes you stand out against your neighbors at a show it is well worth it.
If a full backlit display is not in the budget, you can easily add a backlit header for their 10’ pop up to make your booth stand out! - Chris, VP
My favorite product to sell are table covers. They are something that can make a booth look complete and are an excellent add on. We have several types of fabrics and styles that will work for everyone’s budget. They can be printed with simple logos or we can go all out and print over an entire cover. It’s amazing how a branded table cover will enhance a booth area and you can use them over and over again in different settings! - Pam, Senior Sales
These are just a few of the many great trade show products Camelback has to offer! Feel free to subscribe to our blog for trade show tips, design tips, industry news, new & innovative display products, and more!
When it comes to trade show displays, you can instantly see the difference between good and bad design. Why? The aesthetics of a well-designed product are usually pretty obvious (and so are badly designed products).
You know what bad design looks like, right? But, have you considered the solutions?
Whether the company is just trying to do too much, or the brand isn’t displaying a message that is really clear or cohesive–the end result is the same. The display may appear scattered or disorganized, and the image of the company is affected.
Instead of allowing confusing messages to undermine your public image (and the efficacy of the display), you must determine what your message is, how you want to communicate that message. How can you effectively make use of the trade show display to tell your story? These are core questions that should be considered down to your company’s very existence. Who am I and who are we? What do we want to say and who do we want to say it to?
Too many graphics?
Just because you have access to lots of great graphics doesn’t mean that you should use them all. The excessive use or mis-use of graphics–even high-quality ones–can lead to a perception that the company is disorganized, overly ambitious, and perhaps even not targeted or strategic in focus.
So, instead of throwing in every great image you have, be strategic in your selection of graphics. If possible, make sure that the graphics you use are high-quality, but also pick the best of the best. If you have 10 images that purvey message you want to put across, pick the best one and use that in a strategic location in the display. Overkill is not always the best approach.
Size Matters, But So Does Budget
The size of the display relates to how effectively you can tell your story, but so does staying within your allotted budget. With a larger display, you’d have more space to fully develop your message.
Instead of trying to be too big for your allotted space, be realistic with what you’ll be able to accomplish with your messaging, and also plan for the future. You have limited space now, but plan for those display enhancements that you’ll be able to add as you go along. As you continue to demonstrate the true value of the display that’s currently in place, you may find that additional budget will be allocated. But, you’ll also find that you can use technological bells and whistles (and strategic lighting) to do a great job with the space that you have.
Great impact can come in small sizes…
Text, Text, and More Text
You’ve probably seen those trade show displays that you glance at and then walk right on by, because you just know that it would take an hour (or more) to read all the different text blocks. There’s just too much text, and you don’t have the time (or inclination) to spend that much time deciphering what the company is really about–if you have to put that much work into it!
Instead of overwhelming the display with a complete history of your company, make use of text as you would spice. Words contribute to the overall message you’re trying to purvey, but your display is not a book! Be on-point and be strategic with your use of text. The perfect image can replace a thousand words. Make sure that important text such as company name are at eye level and can be spotted from any area within or near the booth. There is no point in putting valuable text towards the bottom of any display because something is bound to block it!Other important types of information might include website and/or QR code (what is a QR code?), company name and/or logo, and a few targeted points about your company or product. If you wish to give a story or company history make your display more interactive and add a flat screen with a powerpoint presentation or narrative and keep the actual graphics on your display text light.
Poorly Implemented Images
Yes, you’ve also seen those displays that obviously are making use of poor-quality graphics. There’s pixelation and it’s difficult to even determine what message the company is trying to put across. The overall quality of the display is just so bad that your eyes hurt to look at it. While operating on a shoestring budget, this situation may have even happened when looking at your own company’s display. It is wasted effort to spend money and time on a new display to boast your company or products, only to have a sub par visual presentation.
Instead of being embarrassed and throwing up your hands in hopeless dismay, why not focus on the solutions? Just as you may not have a lot of control over the size of your display, the quality of your images may be outside of your direct control. Sometimes you just have to work with the resources that you have available, and you can still make the display look great, even with low-resolution images.
Here are some considerations when you’re dealing with poor-quality images:
- Instead of attempting to enlarge low-resolution images (so that the pixelation is obvious) make use of your images in small or artistic ways. Decreasing opacity to create a thin veil of image over something else is one example. You can also create a composite image utilizing smaller images.
- Use color, stock imagery, text and other elements to draw attention away from the poor quality images. The most powerful branding is often quite simple!
- Match PMS (pantone) colors–to ensure that all the colors in yourdisplay mesh with your established and approved branding strategy.
- TIFF (Tagged Image File Format) is usually the preferred file format for large displays, because it’s more flexibe. You can save and re-save the image without losing quality (unlike JPG files, which features a lossy form of compression).
- Vector files such as .AI, .EPS, or PDF are preferable when dealing with logos and vector based designs because vector is point based and can be blown up or shrunk down without any quality loss.
For comprehensive information on what graphic files work best and why read our informative post from Art Files 101 | What Graphic Files Work and Why?
Your trade show display can be a powerful and effective message, but it takes time, energy and focus to get it right! There are great, creative ways to work with what you have (as far as content and image requirements) as well as budget considerations–to ensure that your display is top notch.
To learn more on Camelback Displays general graphic set up instructions read our General Graphic Guidelines.
The Importance of a Comprehensive Strategy
Anyone involved with marketing today is inundated with information discussing the power and importance of social media and the Internet. We must acknowledge that there is no question of how this dynamic and innovative channel is reshaping many basic tactics of prospecting, lead generation and CRM.
We note, however, that we see very little that has changed relative to the actual strategies and goals of marketing. Rather, the Internet is about efficient application of tried and true strategies and tactics. The process is still, at its most basic elements, about using a sales funnel to identify qualified prospects and guiding them through a process that leads to a sales close and generation of profitable revenue. Email is, after all, simply a much more robust and cost-effective version of our traditional use of direct mail and lead segmentation.
We see the real challenge to today’s marketing professionals being the same: incorporating all the proven elements, from the prosaic printed business card to the savviest tweets, into an overall marketing strategy and acceptable budget.
Getting the Most Bang for the Buck
We believe that another major aspect of proven marketing is the industry trade show. For decades this channel has proven to be a cost-effective and essential component of bringing products and services to prospects and customers. We see that trade shows also remain one of the best vehicles for networking, competitive analysis, and tracking industry developments and trends. The simple fact is that there is no technology that can replace the right face to face environment.
A substantial amount of empirical data continues to come across our desks and hit our email inboxes that validates the billions of dollars spent on trade shows each year. Simple common sense tells us that companies would not continue to make these investments if they did not consistently receive an adequate return on it. In fact, the Center for Exhibition Industry Research was quoted by Trade Show News as stating that 84 percent of all exhibitors list the “high quality of attendees” as the most important factor in exhibiting and that 54 percent demand a favorable return on investment. They must feel that they are meeting that objective.
We see another indication of the willing investment in quality trade shows is the level of professional vendors and suppliers that support the industry. These companies exist because the major players in each industry seek to present their companies in the very best light to the qualified attendees that populate the events. Our involvement is driven by measurable results for our clients, year after year.
Finding and Attending the Right Trade Shows
If there is no real debate among industry professionals about the value of the better quality trade shows, we often field the question of how businesses and individuals can find them and evaluate which ones to attend. While the Internet can provide assistance with that process by offering websites such as findthebest.com and tsnn.com, this is another marketing situation where traditional word-of-mouth and personal referrals prove to be most effective.
Our observation is that long-term players in each industry participate in shows that experience has shown produce results with the most cost-efficient venues. That means that if you are new to an industry or considering attending a trade show for the first time, it is a wise step to ask the marketing arm of your most important vendors and suppliers to name the shows they regularly attend and those at which they exhibit. If the same events keep being mentioned, that will tell you a great deal.
Also, check with your primary industry trade associations. If they don’t sponsor a show, they will know which ones are worth attending. Once you decide which show to attend, spend some time in preparation. If you are contemplating being an exhibitor, it is imperative to visit with industry professionals and obtain some of the materials that provide essential guidance and practical checklists to get the most out of any trade show. That will enhance your return on investment.
Technology is advancing at an awesome rate. Luckily, as marketers there are many ways to incorporate new gadgets into our presentations for colleagues or on the floor of that next trade show on the presentation schedule. Perhaps the organization you are affiliated with has put some thought into these directives but needs more information before they take the leap to invest into mobile marketing kiosks. If you are looking for new ways to make a trade show kiosk stand out from all the other displays at a pending event, continue reading to find out how to give it a boost with mobile devices.
It seems like our pockets are full of business cards after a trade event. A free app titled Card Munch will scan them and allow you to copy all of these individuals information then create a new contact to an iPhone. It saves significant time gram manually installing the information. Adding a QR Code (What is a QR Code?)onto a business card will also help smartphone device carriers to capture pertinent information.
If you have been attending industry trade shows over the last few years, then it is nearly impossible not to notice new components popping up at vendors booths. Monitoring what others are doing is an excellent way to keep an eye on developments. Many displays are integrating an iPad stand or trade show kiosk of some kind, such as those offered by Camelback Displays, to allow those that are interested in the products or services to peruse a digital catalog, visit websites or explore custom apps all while on location.
To make sure your company stands out from the crowd, or more likely (given the trends) keeping up with appearances, consider installing devices into your next booth! Camelback’s products support a range of media to endow a multimedia experience in your exhibit booth!
Another great aspect about these units is that they can function like a filter. A prospective client requires attention for a potential sale to manifest and there are so many visitors that are just browsing. Well, give them something to do instead of standing around! They can learn about the catalog and how the products are used before even initiating a conversation. In other cases, it allows representatives to have a few extra minutes to wrap up with a client while others in the space check out the devices.
One event that made wonderful use of these technologies, which are quickly becoming ubiquitous, was the National Confectioners Association’s 2013 Sweets & Snacks Expo. It is the premier event in the industry and vendors show up from around the globe to connect for the week. Held each year in May at the McCormick Place in downtown Chicago, this convention was full of industry insiders making use of a convenient and new app for the iPhone. The downloadable content permitted users to create a schedule for themselves at the event, connect with other attendees, get live official updates regarding the expo and it also had a built in map of the trade show floor and so much more!
Walking the floor can be fun but the point is to connect for sales, right? Recently released credit/debit card scanning attachments such as the Square Reader or the similarly functioning tool available in conjunction with the Paypal. Here mobile app (Available on iOS and Android) will allow any enterprise team to make sales on the go. It is critical that a business is able to capitalize on the moment. Nothing is quite like the captive audience of a trade show to facilitate that vital first impression. Putting mobile devices into play can assist in creating an image that shows others the company is on top of its game.
The preceding examples illustrate ways to incorporate mobile units into the trade show displays and booths to assist in representing a company’s efforts on site. Integrating these components might be beyond your immediate knowledge, but that will not be a problem for very long. There are businesses that will help set up your new promotional tools and optimize them for just about purpose.