How trade show flooring can save your feet |
Concrete is hard. Padding is soft. Hours on your feet at a trade show, manning an exhibit display is rough. Studies have shown that the more bounce you have in your step, the longer your joints last and the longer you can go without resting. That is why runners buy special running shoes for the long miles and why chefs usually wear padded kitchen shoes for the long hours in the kitchen. It’s the same thing at a trade show. Marketing staff manning the company trade show booth at an important show will be standing on hard concrete for hours and hours and need to maintain their energy, attitude and focus for that important potential customer who could visit the booth next. Sometimes it feels like a marathon to make to the last day of the show. After the first day, exhibitors drag themselves into bed exhausted and red eyed only to have to do the same thing for the next several days. Not only that, some important customers need to be wined and dined after the exhibit floor hours are over, so a long day can turn into a long drawn out evening too. What’s the answer? Well, good shoes for one thing. But more to the point, why not simply use anti-fatigue trade show flooring in your exhibit. Not only will it save your feet, but it will help keep you from getting needlessly fatigued all day. There are benefits outside of the anti-fatigue properties that trade show flooring offers. Need some ideas for trade show flooring? First, look at your show displays color scheme. What color would help compliment the rest of the design or add to the impact. Do you need something blindingly bright like a sun yellow floor for your orange color scheme or do you just need a professional looking gray that won’t detract from your display. Maybe your display needs a special effect. How about a floor that is built like a light box and offers different colored gels to dramatically create a mood. You may also need an image on the floor to blend in with the overall display. A tree farm displaying their product on a floor that looks like a pasture for example. The options are really endless. So save your feet at the next trade show and enhance your design! |